Joe Moss, Paul Friederichsen and Brian Gracon discuss how to make your business stand out and increase its ability to compete. In particular, they explore why people buy what they do, how to make your branding and marketing communications more effective, and how to then improve what is happening in your sales process or on your sales floor. Listeners will learn how to improve their business results by attracting more qualified prospects and turning them into buyers and loyal customers.
Brian Gracon/Gracon & Associates
Brian is president of Brian Gracon & Associates, an award-winning training and marketing consulting firm. He has designed over 75 training programs in his 20 years of experience in training strategy development, instructional design and training presentation.
He is also author of “Meconomics® 101: 16 ways to Improve Your Marketing, Selling and Business Management for Today’s Consumers” (Black Rose Writing, 2016), an integrated set of marketing, selling and staffing strategies based on consumer buying habits. And yes, training strategies are featured in his book!
Brian has worked with clients on many types of training projects: marketing, sales, product, customer service, merchandising, retail management, safety, innovation, onboarding, internships and executive development. Past clients include STAINMASTER® carpet, NAPA Auto Parts, Coca-Cola, Citigroup and Walmart. (Brian served as an associate with Prospero Learning Solutions on some of these projects). Through those projects, Brian has developed strategies for making training effective and shares those strategies with “On The Money” listeners.
Paul Friederichsen/The Blake Project
Paul Friederichsen’s career has included creative director and account management positions at ad agencies such as McCaffery and McCall, Earle Palmer Brown and Hauser Group.
His work includes campaigns for RCA/GE, Jenn Air, Uniden, White-Westinghouse; as well as leading floor covering brands Shaw, Milliken, Kronotex, Engineered Floors, Novalis, Crossville and others.
Paul has been a speaker at TISE and Coverings and has appeared on TalkFloor and FloorDaily. He has also been interviewed on business podcasts, is a contributing writer on branding for the New York Daily News and is a partner in the prestigious branding consultancy, The Blake Project.
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“On the Money” focuses on topics and issues allowing small businesses to better navigate the financial services minefield, with analysis and opinions from today’s industry experts on banking and loans. “On the Money” also introduces you to some of the top small business leaders in the Atlanta market.
Hosted by Joe Moss, the president of Embassy National Bank, “On the Money” airs live every Wednesday at 3:00 PM EST from the Business RadioX studio in Gwinnett.