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RESIDENTIAL MORTGAGES: Learning From an Expert

Joe Moss and Tom Hogan

On this episode of “On the Money“, host Joe Moss discusses residential mortgages with Tom Hogan, Senior Vice President of Residential Mortgage Banking at Embassy National Bank.

Tom Hogan/Embassy National Bank

A new building with an old soul, Embassy National Bank was founded in 2007 to meet a need of its community: a truly business-friendly local partner who could make lending and banking accessible, straightforward and grounded. A local group of businessmen with backgrounds in finance, banking and hospitality created that partner for the greater Atlanta area, especially the communities of Lawrenceville, Duluth, Suwanee and Norcross. To support that vision, Embassy National Bank has assembled a team of managers and bankers with both local and nationwide experience to support the bank’s mission: to be the community partner small businesses want, and one their neighbors need.

To watch the video of this show, CLICK HERE.

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On the Money” focuses on topics and issues allowing small businesses to better navigate the financial services minefield, with analysis and opinions from today’s industry experts on banking and loans. “On the Money” also introduces you to some of the top small business leaders in the Atlanta market.

Hosted by Joe Moss, the president of Embassy National Bank, “On the Money” airs live every Wednesday at 3:00 PM EST from the Business RadioX studio in Gwinnett.

GET BETTER BUSINESS RESULTS WHEN MARKETING AND SALES WORK TOGETHER: Brian Gracon with Gracon & Associates and Paul Friederichsen with The Blake Project

Brian Gracon, Joe Moss, Paul Friederichsen

Joe Moss, Paul Friederichsen and Brian Gracon discuss how to make your business stand out and increase its ability to compete.  In particular, they explore why people buy what they do, how to make your branding and marketing communications more effective, and how to then improve what is happening in your sales process or on your sales floor. Listeners will learn how to improve their business results by attracting more qualified prospects and turning them into buyers and loyal customers.

Brian Gracon/Gracon & Associates

Brian is president of Brian Gracon & Associates, an award-winning training and marketing consulting firm. He has designed over 75 training programs in his 20 years of experience in training strategy development, instructional design and training presentation.

He is also author of “Meconomics® 101: 16 ways to Improve Your Marketing, Selling and Business Management for Today’s Consumers” (Black Rose Writing, 2016), an integrated set of marketing, selling and staffing strategies based on consumer buying habits. And yes, training strategies are featured in his book!

Brian has worked with clients on many types of training projects: marketing, sales, product, customer service, merchandising, retail management, safety, innovation, onboarding, internships and executive development. Past clients include STAINMASTER® carpet, NAPA Auto Parts, Coca-Cola, Citigroup and Walmart. (Brian served as an associate with Prospero Learning Solutions on some of these projects). Through those projects, Brian has developed strategies for making training effective and shares those strategies with “On The Money” listeners.

Paul Friederichsen/The Blake Project

Paul Friederichsen’s career has included creative director and account management positions at ad agencies such as McCaffery and McCall, Earle Palmer Brown and Hauser Group.

His work includes campaigns for RCA/GE, Jenn Air, Uniden, White-Westinghouse; as well as leading floor covering brands Shaw, Milliken, Kronotex, Engineered Floors, Novalis, Crossville and others.

Paul has been a speaker at TISE and Coverings and has appeared on TalkFloor and FloorDaily. He has also been interviewed on business podcasts, is a contributing writer on branding for the New York Daily News and is a partner in the prestigious branding consultancy, The Blake Project.

 

To watch the video of this show, CLICK HERE.

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On the Money” focuses on topics and issues allowing small businesses to better navigate the financial services minefield, with analysis and opinions from today’s industry experts on banking and loans. “On the Money” also introduces you to some of the top small business leaders in the Atlanta market.

Hosted by Joe Moss, the president of Embassy National Bank, “On the Money” airs live every Wednesday at 3:00 PM EST from the Business RadioX studio in Gwinnett.

AN UNDISCOVERED SOURCE OF TALENT: Becky Berry with Becky Berry Career Coaching

Joe Moss and Becky Berry

Becky Berry/Becky Berry Career Coaching

Becky Berry coaches women who are at a crossroads in their lives. Her extensive experience in career change, including multiple careers and 12 years at home, gives her deep insights into how women can discover and access meaningful careers. Her most recent program, The Women’s Tech Conservatory, is designed to help women access careers they wouldn’t typically consider, particularly in technology. Becky’s unique take on exploring tech careers is the result of her own tech experience, including founding, with her late husband, a tech startup. She is also a social entrepreneur. Becky works with clients both locally and remotely. She’s a North Fulton native, and currently serves on the Education Committee of the STAR House Foundation in Roswell. Find out more about her at beckyberrycoach.com.

To watch the video of this show, CLICK HERE.

———————————————————————————————

On the Money” focuses on topics and issues allowing small businesses to better navigate the financial services minefield, with analysis and opinions from today’s industry experts on banking and loans. “On the Money” also introduces you to some of the top small business leaders in the Atlanta market.

Hosted by Joe Moss, the president of Embassy National Bank, “On the Money” airs live every Wednesday at 3:00 PM EST from the Business RadioX studio in Gwinnett.

GWINNETT PLACE COMMUNITY IMPROVEMENT: Leo Wiener with the Gwinnett Place CID

Joe Moss and Leo Wiener

Leo Wiener/Gwinnett Place CID

Gwinnett Place’s commercial properties form the central business district of Gwinnett County, Georgia — a focal point for retail, office, shopping, dining and hospitality experiences. The Gwinnett Place Community Improvement District (GPCID) is a self-taxing district organized in March 2005 comprising 239 commercial properties. The mission of GPCID is to enhance the economic vitality of Gwinnett’s central business district by strengthening the area’s role as the center of commercial activity. They work toward their mission through initiatives that improve traffic flow, increase pedestrian access, maintain community safety and increase the desirability of property redevelopment.

To watch the video of this show, CLICK HERE.

———————————————————————————————

On the Money” focuses on topics and issues allowing small businesses to better navigate the financial services minefield, with analysis and opinions from today’s industry experts on banking and loans. “On the Money” also introduces you to some of the top small business leaders in the Atlanta market.

Hosted by Joe Moss, the president of Embassy National Bank, “On the Money” airs live every Wednesday at 3:00 PM EST from the Business RadioX studio in Gwinnett.

 

PUTTING TOGETHER YOUR TEAM: Dorris Hollingsworth of Evergreen HR

Joe Moss and Dorris Hollingsworth

On this episode of “On the Money“, human resource leader and consultant Dorris Hollingsworth discuss the best ways to get the most out of your business “team”.

Dorris Hollingsworth/Evergreen HR

Evergreen HR is a human resources and business consulting firm that focuses on helping small businesses become better at acquiring and developing talent. They use assessments to help drive the interview process and onboard the individual for a faster and more effective ramp up period.

They also work with companies to help their teams become more effective, by identifying skill and role gaps that create unnecessary obstacles. They are committed to helping small businesses thrive by bringing senior level human resource skills to your company.

Dorris Hollingsworth, President, is an experienced human resource leader and talent executive. She has worked across a range of industries, including commercial real estate, telecommunications, financial services, and consulting engineering. She is experienced in working through complex organizational development plans, mergers, and culture shifts.

Dorris believes that companies can become better through effective teams, and says “If Your Team Isn’t Dysfunctional, You’re Doing it Wrong.”

To watch the video of this show, CLICK HERE.

———————————————————————————————

On the Money” focuses on topics and issues allowing small businesses to better navigate the financial services minefield, with analysis and opinions from today’s industry experts on banking and loans. “On the Money” also introduces you to some of the top small business leaders in the Atlanta market.

Hosted by Joe Moss, the president of Embassy National Bank, “On the Money” airs live every Wednesday at 3:00 PM EST from the Business RadioX studio in Gwinnett.

WHAT IS A BRAND? Paul Friederichsen of The Blake Project

Joe Moss, Paul Friederichsen

Paul Friederichsen/The Blake Project

The Blake Project is a strategic brand consultancy with extensive experience helping brands gain an advantage in the mind of the customer. With proven proprietary tools and techniques, they help brands break through complex marketing challenges, moving them from brand awareness to brand insistence – where there are no substitutes.

——————————————————

On the Money” focuses on topics and issues allowing small businesses to better navigate the financial services minefield, with analysis and opinions from today’s industry experts on banking and loans. “On the Money” also introduces you to some of the top small business leaders in the Atlanta market.

Hosted by Joe Moss, the president of Embassy National Bank, “On the Money” airs live every Wednesday at 3:00 PM EST from the Business RadioX studio in Gwinnett.

 

 

 

 

 

 

 

 

 

 

SNOW WHITE SHOWS HOW TO MAKE TRAINING EFFECTIVE: Brian Gracon with Brian Gracon & Associates

Joe Moss, Brian Gracon

Joe Moss and Brian Gracon (with a little help from Snow White) discuss how to make sure that training delivers impact for your business. Of course you already know Snow White. Coincidentally, the names of the 7 dwarves serve as reminders of the “7 R’s of Effective Training”. Brian explains how Happy, Doc, Grumpy, Sleepy, Bashful, Sneezy and Dopey can help you remember the 7 R’s so you can always have effective training.

Brian Gracon – Gracon & Associates

Brian is president of Brian Gracon & Associates, an award-winning training and marketing consulting firm. He has designed over 75 training programs in his 20 years of experience in training strategy development, instructional design and training presentation.

He is also author of “Meconomics® 101: 16 ways to Improve Your Marketing, Selling and Business Management for Today’s Consumers” (Black Rose Writing, 2016), an integrated set of marketing, selling and staffing strategies based on consumer buying habits. And yes, training strategies are featured in his book!

Brian has worked with clients on many types of training projects: marketing, sales, product, customer service, merchandising, retail management, safety, innovation, onboarding, internships and executive development. Past clients include STAINMASTER® carpet, NAPA Auto Parts, Coca-Cola, Citigroup and Walmart. (Brian served as an associate with Prospero Learning Solutions on some of these projects). Through those projects, Brian has developed strategies for making training effective and shares those strategies with “On The Money” listeners.

To watch the video of this show, CLICK HERE.

——————————————————

On the Money” focuses on topics and issues allowing small businesses to better navigate the financial services minefield, with analysis and opinions from today’s industry experts on banking and loans. “On the Money” also introduces you to some of the top small business leaders in the Atlanta market.

Hosted by Joe Moss, the president of Embassy National Bank, “On the Money” airs live every Wednesday at 3:00 PM EST from the Business RadioX studio in Gwinnett.

ONLINE MARKETING FOR SMALL BUSINESSES: Jeff Cohen with Attack Digital Marketing

Joe Moss and Jeff Cohen

Joe Moss and Jeff Cohen

Jeff Cohen/Attack Digital Marketing

Attack Digital Marketing is an agency that works with sales-driven organizations to connect marketing to the sales process to increase ROI on the marketing investment and to grow sales pipelines. The four key areas that they work in: 1) Aligning Marketing and Sales 2) Implementing Inbound marketing strategies, 3) Website development and 4)SEO and content creation

——————————————————

On the Money” focuses on topics and issues allowing small businesses to better navigate the financial services minefield, with analysis and opinions from today’s industry experts on banking and loans. “On the Money” also introduces you to some of the top small business leaders in the Atlanta market.

Hosted by Joe Moss, the president of Embassy National Bank, “On the Money” airs live every Wednesday at 3:00 PM EST from the Business RadioX studio in Gwinnett.

 

THE FUTURE OF TRANSPORTATION: Bryan Mulligan with Applied Information

Joe Moss and Bryan Mulligan

Joe Moss and Bryan Mulligan

On this episode of On the Money, host Joe Moss gets up to speed on the future of autonomous driving vehicles and how the future is now!

Bryan Mulligan/Applied Information

Applied Information is leading the way to a Smart City, which includes smarter and safer traffic lights, school beacons and weather systems. This is made possible by using Internet connectivity, cell connectivity, cloud computing and security to deliver “future proof” solutions.

——————————————————

On the Money” focuses on topics and issues allowing small businesses to better navigate the financial services minefield, with analysis and opinions from today’s industry experts on banking and loans. “On the Money” also introduces you to some of the top small business leaders in the Atlanta market.

Hosted by Joe Moss, the president of Embassy National Bank, “On the Money” airs live every Wednesday at 3:00 PM EST from the Business RadioX studio in Gwinnett.